15 Best Affiliate Marketing Tools & How to Use Them

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When it involves internet online affiliate marketing, instruments are your pals. They may also help you get extra visitors and do your job each sooner and simpler—particularly as your small business scales up.

I’ve been constructing and rising affiliate web sites for almost a decade and have not too long ago made a “multiple six-figure” exit from considered one of my web sites. If it wasn’t for the next instruments that I used every day, this wouldn’t have been attainable.

Let’s dive into the listing.

Ahrefs is an search engine optimisation instrument able to serving to you with almost any search engine optimisation activity you may suppose of.

I exploit Ahrefs for a lot of issues on the subject of internet online affiliate marketing. It’s exhausting to select only one or two to indicate you. That mentioned, the duty I discover myself doing most frequently is working a content material hole evaluation for key phrase analysis.

A content material hole evaluation is the best method to shortly discover high-value affiliate key phrases. It will present you precisely what your rivals’ finest key phrases are.

First, plug your web site into Ahrefs’ Site Explorer. Then, click onCompeting domains” on the left-hand menu. This will present you your prime rivals primarily based in your present Google key phrase rankings.

Ahrefs' Competing Domains report


This solely works if you have already got some Google key phrase rankings. If you’re a brand-new web site and don’t have any rankings, you could find rivals by looking out key phrases you’ll wish to rank for, reviewing the outcomes, and deciding on any web sites you are feeling are your rivals.

Now that you just see your rivals, right-click the Content Gap instrument and open a brand new tab (beneath the “Competing domains” button).

Copy-paste three or extra competing URLs from the Competing Domains report into the instrument. Make positive your web site is within the “But the following target doesn’t rank for” field and click on “Show keywords.”

Ahrefs' Content Gap tool

Ahrefs will do some knowledge crunching and show a listing of key phrases that your rivals rank for, however you don’t. Peruse these key phrases and choose any you are feeling might be a great goal in your personal web site. 

Content gap analysis using Ahrefs' Content Gap tool

I really like this report as a result of it permits me to search out high-value key phrases for my affiliate web sites shortly and simply.

Let me begin by saying that WordPress is essentially the most used content material administration system (CMS) on the planet and the one I like to recommend for affiliate entrepreneurs. I apply it to all my web sites after all.

Because of that, I might be recommending numerous WordPress plugins. Chief amongst these are search engine optimisation plugins like Rank Math or SEOPress.

I used to make use of Yoast search engine optimisation, because it was the one search engine optimisation plugin obtainable that did what it did for a very long time. However, I desire the others as a result of I like their UIs higher. Personal choice.

Whichever plugin you select, the use case is similar: Ensuring your pages have optimum on-page search engine optimisation earlier than you publish them, in addition to doing essential technical search engine optimisation duties like organising your robots.txt file and sitemap.

For instance, right here’s what SEOPress seems like whereas I’m writing a weblog put up:

SEOPress metadata settings

As you may see, it lets you set the meta tags in your posts to vary how they’ll be displayed in Google search outcomes. It will even present you in case your title or meta description is simply too lengthy, as it’s within the screenshot above. This helps you keep away from your outcomes being truncated (reduce off) within the search outcomes.

Internal hyperlinks are an important and infrequently neglected a part of search engine optimisation. You can think about them as backlinks you may utterly management. And as you’ve most likely heard, backlinks are a giant rating issue.

Link Whisper is a WordPress plugin that lets you add, take away, or edit your inner hyperlinks with the clicking of a button. It additionally helps you to see precisely what number of hyperlinks every web page in your website is getting at a look to establish necessary pages that don’t have numerous inner hyperlinks.

Link Whisper links report

You may even go to a put up and see recommendations for inner hyperlinks to that put up from different posts in your website, together with anchor textual content recommendations. Just examine the packing containers subsequent to the hyperlinks you wish to add and click on “Edit Sentence” to simply change the anchor textual content.

Link Whisper anchor text suggestions

Hunter lets you discover e-mail addresses at scale—which is particularly useful for these e-mail outreach campaigns to advertise your content material and construct backlinks.

But along with discovering and confirming e-mail addresses, you too can use Hunter to manage your outreach campaigns. And it’s a free function. 

All you need to do is create an e-mail listing by importing a listing of internet sites, then add that listing to the marketing campaign supervisor and join your e-mail to it. From there, you may create e-mail templates, automate follow-ups, and see the statistics of your campaigns.

Hunter.io email campaign manager

This could also be an apparent instrument to you—my editor tried to get me to take away it as a result of he felt it was too apparent. But I exploit Google’s instruments greater than almost another instrument on this listing, so it’ll be a disservice to not point out it (in case you’re someway not already utilizing it).

I exploit Google Docs to jot down each single weblog put up earlier than I add it to WordPress to be printed. This makes it straightforward for me to work with writers on edits and preserve all the things organized whereas avoiding giving too many individuals entry to my WordPress login.

Additionally, I exploit Google Workspace to create and handle skilled e-mail addresses for my web sites. So after I do e-mail outreach, I come throughout as a authentic enterprise moderately than some random man on the web.

Once I’ve completed an article in Google Docs and am able to add it, I accomplish that with the press of a button utilizing Wordable. 

Wordable imports your Google Docs straight into WordPress with out you needing to do it manually. It will add your photos, formatting, and hyperlinks—whereas additionally eradicating any undesirable additional code—inside minutes.

Wordable upload settings

You simply arrange your import settings one time, then use these to add all of your future articles. It saves me hours of labor each month not having to manually add articles.

ConvertKit reporting dashboard

ConvertKit is my e-mail advertising instrument of alternative due to its sturdy automation talents. However, additionally it is dear compared to different e-mail instruments. And in case you’re simply beginning out, the superior options will not be crucial. Something cheaper like BirdSend or ActiveCampaign could also be higher for you.

That mentioned, right here’s a tip for utilizing any e-mail advertising instrument to seize extra emails: create content material upgrades in your highest-performing articles.

A content material improve is, nicely, an improve to your content material that you just provide your readers in alternate for his or her e-mail addresses.

For instance, I wrote a information to one of the best small journey trailers for considered one of my web sites. On that web page, a pop-up exhibits up with a suggestion of a giant spreadsheet evaluating 50 of one of the best small journey trailers.

Email lead gen pop-up

This sort of straight related provide tends to transform a lot better than a generic “subscribe to our email list” sort of provide.

Canva is considered one of my favourite internet online affiliate marketing instruments. It makes creating customized weblog photos extremely straightforward for anybody, even when they don’t have any design abilities.

In specific, I exploit it to create a Pinterest picture for each weblog put up I publish. This helps me to advertise my content material and add extra visible features to the put up.

Canva Pinterest image creation

Google Analytics (GA) offers essential knowledge you need to know as an affiliate website operator. For instance, I typically use GA to see which pages are bringing essentially the most visitors to my website and, usually, to maintain tabs on my visitors fluctuations over time.

Google Analytics pages and screens report

It’s additionally useful so as to add annotations with dates everytime you make adjustments to your website, similar to updating a web page’s content material or metadata, to trace whether or not or not these adjustments enhance your visitors over time.

It’s straightforward within the outdated GA—you simply go to Behavior > Site Content > All Pages, click on the little arrow below the info chart, then click on “+ Create new annotation.”

Adding annotations in Universal Analytics

However, in GA4, it’s a bit extra sophisticated. You have to obtain an extension for Google Chrome, open the dashboard, then click on on “Add Manual” so as to add annotations.

Adding annotations in GA4

Follow our information to Google Analytics for search engine optimisation to discover ways to set it up and a few superior methods you should utilize it to develop your small business. 

Google Search Console is a must have instrument for anybody who cares about search engine optimisation. But do you know you should utilize it for lots extra than simply getting Google to see your web site?

For instance, you should utilize it to search out pages in your web site which can be steadily declining in visitors and must be up to date to get well their rankings.

To try this, go to the Search outcomes report, then add a date vary comparability to see stats for the previous six months in comparison with the earlier six months.

Google Search Console reporting date range

We solely care about clicks, so toggle off the “impressions” field by clicking on it.

Google Search Console report on total clicks

Click on “Pages.”

Sort the report by Difference in ascending order to see the pages with the most important visitors drops.

Traffic difference in ascending order

If you click on on the URL, then change to the Queries report and type by “Difference,” you may see which queries are sending much less visitors than the earlier six months.

Queries sending less traffic

You can then use this knowledge to replace the web page, making it extra related to a very powerful queries sending visitors to that web page and (hopefully) recovering your rankings.

Once you have got a number of affiliate companions and also you’re utilizing totally different monitoring codes for every web page and even totally different positions on every web page, it will get sophisticated shortly.

Having an affiliate hyperlink administration and cloaking instrument like ThirstyAffiliates is an effective way to maintain monitor of your hyperlinks, see statistics to know which hyperlinks are getting essentially the most clicks, and stop others from simply copying your web site and swapping the hyperlinks with their very own affiliate IDs.

If you wish to discover one of the best internet online affiliate marketing packages, it’s best to be a part of a number of affiliate networks. Three of one of the best embrace: 

  1. AvantLink
  2. ShareASale
  3. Refersion

I point out these three, particularly, as a result of they’ve an enormous collection of usually high-quality affiliate packages. When taking a look at affiliate packages, I search for the next:

  • High payout (10%+)
  • Quality product or collection of merchandise
  • Good model identification
  • Long cookie length (ideally 30 days or extra, however something over 48 hours continues to be good)
  • Quality buyer help, each for purchasers and for me as an affiliate accomplice

That final level is essential. My finest experiences as an affiliate marketer have been with firms that perceive how necessary internet online affiliate marketing is and have devoted affiliate managers whose solely job is working with affiliate companions.

The finest method to determine if an organization has that is by reaching out to its affiliate supervisor (their e-mail is often displayed when signing up for his or her program) and asking them some questions, similar to how they work with associates. 

If they reply promptly and respectfully, there’s a great likelihood they’ve a devoted individual and might be there to help you as a accomplice moderately than as a faceless advert channel.

If you’ve been working an affiliate website for some time, chances are high you have got some pages that get numerous visitors however don’t convert nicely. These pages are excellent for working show advertisements on—permitting you to monetize visitors that in any other case gained’t make you something.

However, working advertisements your self is each a headache and doesn’t have one of the best payout. That’s the place promoting administration firms are available in. In specific, there are three main gamers:

  1. Ezoic
  2. AdThrive
  3. Mediavine

These firms work straight with lots of of promoting companions to get the absolute best charges for his or her web sites’ show advertisements. They deal with the position and all the things. All you need to do is set up some fundamental code in your web site (they usually’ll even try this for you too).

The one caveat to those firms is that you need to apply and infrequently want a minimal quantity of month-to-month visitors to get in. Last I checked, you want a minimum of 10,000 per thirty days for Mediavine, 50,000 per thirty days for Ezoic, and 100,000 for AdThrive.

That mentioned, in case you’re near these numbers, you may all the time apply they usually could make an exception for you. So it could possibly’t damage to attempt.


While promoting could make you some additional money, it’s straightforward to overrun your web site with method too many advertisements and damage the person expertise. These firms allow you to select how aggressive you wish to be with promoting. I like to recommend sticking to a UX-focused or balanced method moderately than one which’s purely revenue-focused.

Website velocity is a Google rating issue you have to be being attentive to. If your website hundreds too slowly or doesn’t move Google’s Core Web Vitals, it might hinder your success within the search outcomes.

Not solely that, however website velocity additionally performs an necessary function in person expertise, so it’s value investing in. A quick website prevents guests from leaving resulting from frustration.

One of the best and quickest methods to enhance web site velocity (and safety) is by enhancing your web site’s internet hosting. Most associates begin on low cost shared internet hosting like SiteFloor or Bluehost. These are nice to get you began however aren’t essentially the most safe or quickest choices.

Upgrading to a devoted internet hosting supplier like Kinsta is an apparent alternative when you’re making respectable cash and getting stable visitors (100,000 guests per thirty days or extra). It additionally has a devoted CDN (content material supply community), which is a game-changer for web sites with geographically dispersed audiences.

It’s costly—however value it.

One typically neglected facet of internet online affiliate marketing is web site safety. It’s all too straightforward in your web site to be hacked and so that you can lose revenue (or worse). 

Not solely is that this a ache, however it could possibly hurt your small business in the long run. Better to arrange protections earlier than you want them. One such method is by putting in the Wordfence WordPress plugin.

This plugin offers enhanced safety features like two-factor authentication, malware scans, a firewall, and web site monitoring. It’s not very costly and definitely worth the peace of thoughts.

Final ideas

These internet online affiliate marketing instruments have been essential for me to scale my companies to six-figure revenue earners. Some of them are costly. But so long as they’re bringing you a constructive return, they’re definitely worth the funding.

Itching to study extra? Here are another internet online affiliate marketing guides to examine out:

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