16 Ways to Generate Stellar Content Ideas

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Sometimes, content material concepts movement naturally. Other instances, you end up looking at a clean web page with no concept what to write.

It’s not lengthy earlier than you’re annoyed, considering of the whole lot else you possibly can have achieved along with your time and, finally, you give up.

Whether you’re new to content material advertising and marketing or a veteran, this is a matter everybody faces.

That’s why we created an inventory of our go-to methods for content material inspiration. These concepts make it straightforward to uncover stellar matters that may carry your target market on to your weblog:

  1. Find trending matters on Reddit
  2. Look for simple matters with search engine marketing potential
  3. Have a contrarian tackle a well-liked opinion
  4. Host a digital lunch to your prospects
  5. Swipe well-liked headline frameworks
  6. Ask the shopper success and gross sales groups
  7. Check the “People Also Ask” outcomes
  8. Look for ache factors in case research
  9. Check your opponents’ paid key phrases
  10. Research who your prospects examine you to
  11. Recall experiences to doc
  12. Find extremely shared content material in your business
  13. Find your opponents’ top-ranking content material
  14. Use a content material concept generator
  15. List ache factors your corporation solves
  16. Update present content material

1. Find trending matters on Reddit

Reddit is a goldmine of content material concepts for nearly each business. People actively ask questions and remark, so it’s straightforward to see what matters are hottest in your business.

For instance, if I promote a keto product, I could head over to a few keto subreddits and flick thru among the hottest discussions.

All of those matters will likely be glorious content material concepts:

Trending topics on Reddit

This is a good way to seek out trending matters, and you too can Google variations of those questions with Ahrefs’ search engine marketing Toolbar to see which key phrases drive essentially the most visitors.

For instance, the top-ranking web page for the key phrase “can you get into ketosis faster by fasting” generates roughly 1,400 month-to-month guests.

Reddit topics search traffic potential

To discover the very best variation of the key phrase, you may take the URL, plug it into Ahrefs’ Site Explorer, and click on “Organic Keywords.”

Organic keywords in Site Explorer

2. Look for simple matters with search engine marketing potential

Scrolling by way of your competitor’s web site will most likely provide you with some content material concepts. However, a lot of these matters could also be too tough so that you can rank for or might not drive any search visitors.

To remedy this, use Ahrefs’ Content Explorer to seek out content material in your area of interest with numerous search visitors and few or no backlinks.

For instance, a seek for “fitness” throughout the billions of pages within the Content Explorer database will give you tons of related outcomes. You can then filter for pages with 1,000+ month-to-month natural visits and fewer than 5 referring domains (linking web sites) to seek out uncompetitive matters.

Content Explorer filters


Add a Domain Rating (DR) filter to see outcomes from websites with an identical quantity of “authority” to yours. It could also be even simpler to rank for these matters.

Content Explorer results

3. Come up with a contrarian tackle a well-liked opinion

In each business, there are many commonplace greatest practices which are not often challenged.

Therefore, you may create limitless content material concepts by taking a contrarian stance on a few of these greatest practices.

Here’s a superb instance of a contrarian publish:

Example of a contrarian post

Rich Dad Poor Dad” is a reasonably well-liked ebook amongst many entrepreneurs, so making a daring assertion and saying it’s mistaken will seize lots of consideration.

To develop concepts you can flip into contrarian posts, consider extensively accepted business recommendation you’ve executed that produced subpar outcomes.

​​For instance, many SEOs rave about damaged hyperlink constructing. While there are many case research that present it could possibly work, my private expertise with the tactic is that this: Although it generates some hyperlinks, it’s arduous to scale.

Therefore, I stop constructing hyperlinks and, as a substitute, centered on creating authentic knowledge and incorporating it into my weblog posts. As a end result, writers in want of contemporary statistics for their very own content material discovered my posts and organically linked to the statistics.

Unlike my first makes an attempt at hyperlink constructing, I discovered this methodology enabled me to scale sooner with minimal further effort after my publish was printed.

In this case, I can write a contrarian publish saying why I don’t consider manually constructing hyperlinks is an environment friendly use of sources and why I write knowledge posts as a substitute.

The solely caveat with this methodology is that you really want to have a convincing contrarian standpoint. Otherwise, chances are you’ll simply ship a purple flag to readers.

For instance, if I say that I don’t consider hyperlinks are priceless and don’t have any convincing counterargument of what you need to do as a substitute, I’ll most likely simply lose credibility.

4. Host a digital lunch to your prospects

Recently, I hosted a lunch for content material advertising and marketing managers by way of Jimmy Daly’s Slack channel and requested every individual (about 18 folks in whole) about their prime content material advertising and marketing challenges.

I obtained solutions like hiring freelancers, enhancing focus, and enhancing publish effectivity. Any of those ache factors can simply be became posts.

To execute a digital lunch like this, discover an actively engaged Slack or Facebook group (ideally 10+ posts per day) and create a publish telling members you’re keen to ship them free lunch. (I used pizzatime.xyz to do that.) If the group is engaged sufficient, you’ll most likely see respectable curiosity.

For your reference, right here’s a screenshot of the precise message I despatched:

Virtual lunch message

If you don’t wish to join with folks nose to nose, you may even simply DM your viewers and ask about their ache factors referring to your business.

5. Swipe well-liked headline frameworks

Sometimes, all you want is a headline framework to get you began.

For instance, if you wish to write about one thing associated to content material advertising and marketing or search engine marketing however don’t know what to write down about, you may at all times take a look at well-liked headlines.

YouTube is one in every of my favourite locations to seek for nice headlines.

For instance, Thomas DeLauer is a well being and health influencer with many glorious headline frameworks.

Examples of good headlines

If you wish to write one thing about search engine marketing or content material advertising and marketing, you may take one in every of these headlines and modify it. For instance, right here’s how I can modify some headlines:

  • I Bought Every NEW Keto Item at TARGET For 2022 
    • I Tried Every New search engine marketing Tool Launched in 2021 – Here Are My Top Picks
  • THIS is the BEST Nut for Heart Health 
    • These Are the Best Tactics to Improve Your Site Speed
  • Do This BEFORE a High Carb Meal 
    • Five Action Steps Before Hiring an search engine marketing Team

As you may see, I moved away from the “clickbaity” model of those headlines, however they nonetheless gave me some inspiration to create a framework for my weblog posts.

6. Ask the shopper success and gross sales groups

Customer success and gross sales groups discuss to your prospects and prospects every day, so take a while to interview them. Through these interviews, you may uncover precisely what ache factors push your prospects to buy your services or products.

Once you recognize what ache factors drive your prospects to make a purchase order, it’s not too tough to discover a key phrase to match a ache level. By utilizing this course of, you may at all times make sure that your content material will drive higher-quality visitors.

During these interviews, ask questions like, “Is there an event that typically happens before the customer makes a purchase?” and “Which features are they most excited about and why?”

For instance, I’m working with a training platform. And throughout one in every of these interviews, I found that most individuals make a purchase order not as a result of they wish to promote extra programs however as a result of they wish to enhance their NPS scores and course completion charges.

With this ache level in thoughts, I made a decision to have the primary publish goal an NPS-related key phrase.

7. Check the “People Also Ask” outcomes

People Also Ask” containers present up in Google search outcomes and reply questions associated to the question.

For instance, if we seek for “best wine glasses,” we see different associated questions that searchers ask:

"People also ask" box

If you promote wine glasses, a few of these are nice questions to write down weblog posts about.

However, what the PAA containers don’t inform you is how many individuals are trying to find these questions in Google on a month-to-month foundation. That’s necessary info should you’re writing weblog posts with the intention of rating on Google.

If you wish to discover questions on a subject that persons are really trying to find, you’ll want a key phrase analysis instrument like Ahrefs’ Keywords Explorer.

Here’s how one can do it:

  1. Go to Keywords Explorer
  2. Enter a broad subject
  3. Go to the Matching phrases report
  4. Toggle the Questions tab

For instance, we see over 5,500 key phrase concepts containing the time period “wine glasses”—full with their estimated month-to-month search volumes:

Keywords ideas in Keywords Explorer

Many of those key phrases are glorious for an e‑commerce retailer that sells wine glasses.

8. Look for ache factors in case research

Combing by way of your present case research is one other glorious methodology to uncover buyer ache factors.

For instance, Chili Piper has a great case study about serving to a buyer enhance their pipeline.

This exhibits us that enhancing the gross sales pipeline is a ache level that Chili Piper can remedy, so it’s clever to seek for key phrases round enhancing gross sales pipelines.

To discover these key phrases, you may plug “sales pipeline” into Ahrefs’ Keywords Explorer and see what persons are trying to find round this subject.

The Matching phrases report is especially helpful, because it exhibits you all key phrases that comprise “sales pipeline.” You can even filter by Traffic Potential, Keyword Difficulty (KD), and extra.

Pain points keyword research

9. Check your opponents’ paid key phrases

If you wish to rapidly receive an inventory of key phrases which are doubtless driving conversions, take a look at your opponents’ paid key phrases.

You can do that in Ahrefs by getting into a competitor’s URL into Site Explorer after which clicking on “Paid Keywords.”

Competitors' paid keywords via Site Explorer

From there, you may see which key phrases are most dear to that competitor and swipe them to your personal content material.

10. Research who your prospects examine you to

If an individual decides to buy small-business accounting software program and is attempting to decide on between Quickbooks and Freshbooks, they might Google “quickbooks vs freshbooks.” Or in the event that they’re already utilizing Quickbooks and wish to swap to one thing comparable, they might Google “quickbooks alternatives.”

Therefore, discovering who your prospects examine you to and writing a competitor comparability publish (Brand A vs. Brand B) or competitor different publish (Brand A Alternatives) is a good way to seize high-quality visitors.

In truth, should you don’t create content material for these key phrases, your opponents most likely will. So it’s greatest should you write the publish first (or craft a greater publish that ranks greater) to manage the narrative of your model.

These key phrase frameworks additionally are likely to convert, because the searchers are additional down the acquisition course of.

To discover these key phrases, you may plug your individual model into Ahrefs’ Keywords Explorer and add “vs” and “alternatives” to the filter. Select “any” (relatively than “all”), and the instrument will pull up an inventory of key phrases.

Organic keywords report results

This will present you who searchers examine your model to and different choices your potential prospects are interested by.

As you’re creating these posts, you should definitely make it a good comparability. If the publish blatantly favors your model, readers will be capable of inform and gained’t learn it.

If you wish to see an instance of a top quality competitor comparability publish, take a look at ours right here.

11. Recall experiences to doc

People like to examine others’ adventures and tales. That’s why social media is so well-liked.

So the following time you’re caught and might’t consider something to write down about, recall a few of your previous experiences and doc them.

In truth, a few of my greatest posts are tales of how I failed at one thing, uncovered the issue, and stuck it.

For instance, I wrote a publish for Single Grain about content updating after:

  1. Realizing that a few of my posts didn’t carry out very effectively even after being up to date.
  2. Looking by way of some knowledge to see patterns between knowledge that did and didn’t carry out effectively.
  3. Compiling the important thing learnings from the knowledge.

The firm’s advertising and marketing supervisor later instructed me that a number of folks reached out to him after studying the publish and talked about that it had a major impression on them.

Tim Ferriss can be a superb instance of this and even calls himself “the human guinea pig.” He experiments with diets, productiveness routines, companies, and many others., after which paperwork the journey.

To enable you get began, assume again to the final failure or success you had that’s related to your business and write about what you realized.

12. Find extremely shared content material in your business

While key phrase analysis instruments can present you what folks have looked for, social media can present you what persons are speaking about proper now.

For instance, should you’re within the crypto area, social media might be probably the greatest locations to supply content material concepts as a result of the business adjustments so rapidly.

One means to do that is to comply with hashtags. For instance, you may enter a hashtag on Twitter and type the outcomes to solely present folks you comply with.

Another solution to discover essentially the most extremely shared content material is to make use of Ahrefs’ Content Explorer. You can embody your broad key phrase within the title after which apply filters to solely present the outcomes printed within the final 90 days that even have not less than 100 Twitter shares.

Content Explorer filters

As you may see, this pulls up a couple of completely different content material concepts:

List of content ideas with corresponding data like DR, Ref. domains, etc

13. Find your opponents’ top-ranking content material

If your opponents care about search engine marketing, they most likely have already got content material that’s rating on Google and getting numerous natural visitors. These pages are sometimes sources of nice content material concepts.

Here’s how one can discover your opponents’ top-performing content material:

  1. Go to Site Explorer
  2. Enter a competitor’s area
  3. Go to the Top pages report

For instance, if we do that for one in every of our opponents, we see that they’ve a web page about google search algorithm adjustments that will get an estimated 8,000 month-to-month search visits:

List of URLs with corresponding data like Traffic, Keywords, etc

This is a doubtlessly nice subject for us to write down about.

14. Use a content material concept generator

If you’re feeling actually caught, weblog concept turbines can even enable you get began.

For instance, Hubspot has a free blog idea generator. Just plug in a couple of completely different broad key phrases, and it’ll present you various concepts:

Blog ideas in grid format

15. List ache factors your corporation solves

If you might have a extra advanced services or products with a number of options or providers, make an inventory of the ache factors every of these options/providers solves.

For instance, I labored with a chatbot firm that gives an automated “comment to message” characteristic. So basically, as quickly as somebody feedback in your Facebook publish, the bot will ship them a chat message.

Therefore, the corporate created a publish on how to message Facebook commenters, and it in the end generated a 15% conversion price (customer to free trial consumer).

16. Update present content material

While most of us are centered on creating new content material persistently, typically the very best outcomes come from updating content material you have already got.

I used this technique to assist one shopper double their traffic to present weblog posts (9,000 month-to-month guests to 18,000 month-to-month guests).

To maximize your ROI from content material updating, prioritize updating posts that beforehand carried out effectively and have lately misplaced essentially the most visitors.

You can do that by plugging your URL into Ahrefs, clicking “Top Pages” (underneath Organic Search), after which setting the comparability date vary to the previous three or six months.

From there, filter the outcomes by essentially the most visitors loss (click on on “Change” in order that the instrument orders outcomes by posts which have misplaced essentially the most visitors).

List of URLs with corresponding data like Traffic, Keywords, etc

As these posts have misplaced important visitors in current months, it’s price investigating additional to see if updating them can enhance search visitors as soon as extra.

Final ideas

The above concepts are our go-to methods for producing content material concepts in 2022. The key to producing limitless content material concepts is to start out by understanding your prospects’ ache factors after which brainstorming concepts that may assist them remedy these ache factors.

If you too can tie the options again to your product, you’ll be effectively in your solution to producing a powerful ROI out of your content material efforts.

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