7 Niche Market Examples You Can Learn From

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If you’re attempting to consider a successful concept for a product, service, or web site, it’s tempting to assume massive. But this isn’t at all times one of the best ways ahead as a result of well-liked markets are likely to have a excessive barrier to entry. 

That means you’ll usually want numerous cash and assets to compete with the large gamers that already dominate.

For that purpose, it’s usually higher to focus on (and dominate) a distinct segment market.

In this text, we’ll have a look at some profitable examples of corporations concentrating on area of interest markets and the way they appeal to prospects.

  1. Lefty’s
  2. Nomad List
  3. The Modest Man
  4. TomBoyX
  5. Bee’s Wrap
  6. Divvies
  7. Ahrefs

1. Lefty’s (area of interest market: left-handed individuals)

Lefty’s sells workplace provides, items, gardening instruments, kitchen gadgets, and quite a lot of different merchandise for left-handed of us.

How massive is that this area of interest market?

Left-handed individuals make up an estimated 10% of the population.

How did the model begin?

Lefty’s began life as a bodily retailer in San Francisco in 1978. According to their web site, this was the primary bodily retailer within the US to concentrate on merchandise for left-handers. The model now additionally sells merchandise nationwide by means of its on-line retailer.

How does the model appeal to prospects?

Lefty’s is a well-established model that just about definitely generates loads of gross sales by means of phrase of mouth, however they’re additionally making an effort to draw prospects from Google. Their web site at the moment ranks excessive for a lot of related searches, together with:

  • left handed scissors
  • left handed items
  • left handed pens
  • left handed notebooks
  • left handed can opener

Currently, the location receives an estimated 10.8K month-to-month natural visits from Google. 93% of this visitors comes from the US, which is their main goal market:

However, Lefty’s doesn’t solely depend on natural search. They’re additionally using PPC adverts and bidding on phrases like “left hand spiral notebook,” “notebooks for lefties”,” “left handed journal,” and lots of extra:

A couple of of the 59 key phrases the model is bidding on in paid search.

2. Nomad List (area of interest market: digital nomads)

Nomad List helps digital nomads discover the perfect locations to dwell, work and journey. It scores 1,350+ cities in virtually 200 international locations on knowledge factors like the price of residing, temperature, security, and web velocity.

How massive is that this area of interest market?

In 2020, 10.9 million Americans classed themselves as digital nomads (a rise of 49% since 2019). This is roughly 5.5% of the US grownup inhabitants.

How did the model begin?

Nomad List started life in 2014 with knowledge for simply 25 cities. Its founder, Pieter Levels, then launched model 2.0 in 2015 with knowledge for 500+ cities.

How does the model appeal to prospects?

Nomad List’s reputation exploded after it turned one of the most upvoted products on Product Hunt in 2015. It’s now just about a family title amongst digital nomads. It was even a really useful useful resource within the /r/digitalnomad subreddit (1.2M members) till July 2021.

That mentioned, Reddit isn’t the one place recommending Nomad List. It has backlinks from roughly 7K web sites, which seemingly ship it some respectable referral visitors.

Nomad List additionally attracts 1000’s of month-to-month visits from natural search. Much of this visitors comes from individuals looking in Google for the location itself, however the website additionally will get a good quantity of visitors from searches like:

  • greatest locations to dwell in europe
  • greatest locations to dwell in mexico
  • greatest locations to dwell in africa
  • greatest locations to dwell in north america

This is as a result of the web site has lots of of pages itemizing the perfect locations to dwell in numerous places.

3. The Modest Man (area of interest market: quick males)

The Modest Man is a trend weblog aimed toward serving to quick males to “dress better” and “feel more confident.” It’s particularly focused at males beneath 5’8” (177cm).

How massive is that this area of interest market?

There are roughly 101M adult men in the US (the web site’s main goal market), and 34% of them are beneath 5′8″. If half of those males care deeply about trend (it’s virtually definitely much less), that offers the web site a goal market of 17M—roughly 0.2% of the worldwide inhabitants.

How did the model begin?

Brock McGoff (5’6”) began The Modest Man in 2011 to assist quick males “dress for the occasion and always look [their] best.”

How does the model appeal to prospects?

The Modest Man makes most of its cash from adverts and affiliate commissions, so it doesn’t have “customers” within the conventional sense. It merely wants to draw a constant stream of focused visitors to monetized content material.

Judging by the location’s content material and its natural visitors estimations in Ahrefs’ Site Explorer, natural search is probably going the largest driver of visitors. It at the moment will get an estimated 104,000 natural visits per month.

Much of this natural visitors goes to evaluations and “best of” lists—each that are heavily-monetized with affiliate affords.

For instance, check out this checklist of the perfect slim wallets for males:

Each of the really useful wallets has a “check price” button, which is an affiliate hyperlink that takes you to the retailer’s web site.

As costs for the really useful wallets vary from $19 to $145, and a few retailers provide as much as 10% fee, Brock makes as much as $14.50 every time somebody buys a product by means of one among these hyperlinks (assuming his commissions are the identical as everybody elses, which is probably not true).

4. TomBoyX (area of interest market: LGBTQ+ neighborhood)

TomBoyX is a gender-and-size-inclusive trend model with a concentrate on lingerie.

How massive is that this area of interest market?

5.6% of US adults determine as LGBTQ, in keeping with a recent poll. That’s roughly 18 million adults.

Sidenote.

TomBoyX doesn’t cater solely to the LGBTQ neighborhood. In a current Forbes interview, Fran Dunaway, CEO and Co-founder of TomBoyX, mentioned that the corporate makes underwear for “people the industry has long ignored [such as] those in the LGBTQ community, plus size and people that work in the trades.” 

How did the model begin?

Founded in 2013 by Fran Dunaway and Naomi Gonzalez, TomBoyX started life after Dunaway struggled to discover a shirt she appreciated and realized there wasn’t a lot alternative for ladies looking for masculine-style clothes.

How does the model appeal to prospects?

TomBoyX attracted its first prospects through Kickstarter in 2013, the place it raised 101% of its $75,000 goal from 665 backers.

From there, the model went on to draw press protection on area of interest blogs and, extra not too long ago, nationwide publications like Forbes, Inc, Cosmopolitan, Vogue, and The New York Times. In reality, the model’s press web page at the moment lists 243 mentions, whereas Ahrefs’ Content Explorer—our searchable database of billions of internet pages—finds TomBoyX talked about on over 2,200 web sites:

TomBoyX additionally will get an estimated 48.2K month-to-month visits from natural search, most of which fits to their homepage and ecommerce class pages:

Then there’s the model’s ambassador program the place they companion with Instagram influencers with 10K-100K followers (i.e., micro-influencers).

5. Bee’s Wrap (area of interest market: sustainable foodies)

Bee’s Wrap is a plastic-free various to plastic meals wrap. It’s produced from natural cotton and coated with sustainably-sourced beeswax.

How massive is that this area of interest market?

This is such a distinct segment product that it’s laborious to search out market dimension statistics. It actually solely appeals to foodies dedicated to a zero-waste and plastic-free way of life—which is sort of definitely not an enormous quantity of individuals.

How did the model begin?

Bee’s Wrap began life in 2012 with founder Sarah Kaeck in search of methods to retailer meals in a extra sustainable means. After struggling to search out a great way to retailer bread and preserve it contemporary, she started experimenting with waxing material with beeswax, resin, and jojoba oil. She saved at it till she discovered a formulation that labored.

How does the model appeal to prospects?

Bee’s Wrap will get an estimated 10.9K month-to-month web site visits from natural search, though greater than half of that comes from branded searches (i.e., individuals looking for the model itself):

Most of the remainder of its natural visitors comes from targeted product-related searches like:

  • beeswax sandwich wrap
  • beeswax meals wrap
  • reusable meals wraps
  • bees wax wrap
  • beeswax fabric

Bee’s Wrap ranks within the prime 3 within the US for all of those queries:

Bee’s Wrap additionally makes use of paid search to draw focused visitors, and at the moment bids on an estimated 82 key phrases together with: “reusable cling wrap,” “wax wraps,” and “wax bags.”

But search isn’t the first means Bee’s Wrap attracts prospects…

This press release states that the corporate additionally sells its merchandise “through 3,000+ retail locations across the US and ecommerce channels and reaches over 40 countries across the world.”

6. Divvies (area of interest market: vegans and other people with nut allergy symptoms)

Divvies sells vegan and nut-free cookies, popcorn, and cookie sandwiches within the US.

How massive is that this area of interest market?

Divvies targets two major markets: these with nut allergy symptoms and vegans. In the US, an estimated 10M people (3% of the population) have nut allergies whereas an estimated 3% are vegan. That’s 6% of the US inhabitants if we assume no overlap, which is roughly 19.7M Americans.

How did the model begin?

Founders Mark and Lori Sandler’s youngest son was born with extreme meals allergy symptoms, so Lori started baking nut, egg and dairy free treats for him. The couple then based Divvies in 2005 to make their vegan and nut-free snacks obtainable to extra individuals.

How does the model appeal to prospects?

Unlike a lot of the different area of interest companies on this checklist, Divvies doesn’t seem to drive a lot enterprise from search. They get an estimated 1K month-to-month visits from natural search and haven’t pushed visitors from paid search since 2018.

Plus, most of their natural visits come from branded searches—with the time period “divvies” getting an estimated 1K month-to-month searches within the US:

It’s clear from this that Divvies has constructed some model consciousness, seemingly as a result of their merchandise can be found nationwide at Whole Foods Market, Amazon Fresh, Wegmans, and different retailers. Many of the individuals looking for “divvies” every month in all probability first encounter the model at a neighborhood retailer, and are actually seeking to purchase their merchandise instantly on-line.

7. Ahrefs (area of interest market: web site house owners)

Ahrefs is an all-in-one search engine optimization toolset that helps individuals to rank larger in search engines like google and yahoo and get extra natural visitors to their web sites.

How massive is the area of interest market?

If we assume that each web site proprietor (~200M people) cares about search engine optimization, then that’s roughly 2.5% of the worldwide inhabitants.

How did the model begin?

Dmitry Gerasimenko began Ahrefs in 2011 as a paid service primarily based on a backlink index. This stays a key a part of our product and the index now comprises lots of of billions of pages and trillions of backlinks.

How does the model appeal to prospects?

Word of mouth is our largest driver of shoppers, which is fueled by our content material advertising and marketing efforts. This largely entails creating content material concerning the issues that individuals are looking for, and showcasing how Ahrefs will help resolve these issues.

For instance, we’ve a information that explains how one can do key phrase analysis with the assistance of Ahrefs’ Keywords Explorer. It ranks excessive in Google for key phrases like “how to do keyword research,” which will get an estimated 1,300 month-to-month searches within the US:

As a outcome, it will get 1000’s of visits from natural search each month:

We additionally take the same method with our YouTube channel, which will get roughly 410,000 video views per month.

Final ideas

Catering to the plenty isn’t at all times one of the best ways to create a profitable enterprise. It’s more durable to promote to everybody than it’s to promote to a particular demographic, the barrier to entry is far larger, and there’s extra competitors.

If you’ll be able to determine an underserved area of interest and provides them one thing they honestly worth, you’ll little doubt appeal to loyal prospects who rave about your product, service, or content material to others like them and assist to develop your corporation.

Did I miss any good examples of area of interest markets? Let me know on Twitter.



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