70 Blogging Statistics for 2022

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Are you interested in the state of running a blog in 2022? Then look no additional.

We’ve curated, vetted, and categorized an inventory of up-to-date statistics beneath.

Click to leap to a class, or hold studying for our prime running a blog statistics:

These are probably the most fascinating running a blog statistics we expect you must know.

  1. Long-form content material will get a mean of 77.2% extra hyperlinks than brief articles (Backlinko).
  2. 60% of entrepreneurs report that content material advertising generates demand/leads (Content Marketing Institute).
  3. 74% of firms point out that content material advertising is rising their advertising groups’ lead high quality and amount (Curata).
  4. There are greater than 600 million blogs out of 1.9 billion web sites on the planet (Hosting Tribunal).
  5. The variety of bloggers within the U.S. is estimated at 31.7 million in 2020 (Statista).
  6. 77% of web customers learn blogs (Social Media Today).
  7. There is a powerful optimistic correlation between phrase depend and backlinks, however solely as much as 1,000 phrases. For posts longer than 1,000 phrases, there’s a robust adverse correlation between phrase depend and backlinks (Ahrefs).
  8. There is a reasonable optimistic correlation between content material size and natural visitors, however solely as much as 2,000 phrases. For posts longer than 2,000 phrases, there’s a reasonable adverse correlation between phrase depend and natural visitors (Ahrefs).
  9. 77% of bloggers report that running a blog drives outcomes (Orbit Media).
  10. Bloggers who publish extra typically usually tend to report “strong results” (Orbit Media).
  11. Bloggers who embody 10+ pictures per submit are the most definitely to report “strong results” (Orbit Media).
  12. 65% of B2B consumers cite vendor web sites as certainly one of their most extremely influential content material sorts. This is adopted by third-party web sites (48%) and third-party articles by unbiased publishers (39%) (MarketingCharts).
  13. According to an article by Chicago Tribune, 59% of hyperlinks shared on social media are shared with out ever being learn. But Twitter’s new immediate to get customers to learn earlier than sharing has led individuals to open articles 40% extra typically (Vox).
  14. 73% of entrepreneurs report efficiently utilizing content material advertising to nurture their leads, whereas 64% of entrepreneurs report efficiently utilizing content material advertising to generate gross sales and income (Content Marketing Institute).

General running a blog statistics

What’s the state of running a blog in 2022? Here are some statistics which will shock you.

  1. Internet customers within the U.S. spend 3X extra time on blogs than they do on electronic mail (Social Media Today).
  2. Tumblr hosts over 518 million blogs, whereas WordPress hosts over 60 million blogs (Hosting Tribunal).
  3. WordPress powers over 42.8% of the web (W3 Tech).
  4. Roughly 70 million new posts are printed on WordPress every month (WordPress).
  5. On common, 77 million new feedback are added to WordPress posts per thirty days (WordPress).
  6. From 2021 to 2025, the worldwide content material advertising trade is anticipated to develop by $417.85 billion (ReportLinker).
  7. 44% of consumers say they sometimes eat three to 5 items of content material earlier than participating with a vendor (Demand Gen Report).
  8. More than half of shoppers will cease what they’re doing in the event that they encounter points when viewing content material (Adobe).
  9. 89% of entrepreneurs used blogs of their content material technique in 2020 (Content Marketing Institute).

Blogging income statistics

Do bloggers actually earn cash? Or is it only a pipe dream? Check out these statistics on running a blog income.

  1. 33% of bloggers don’t earn any cash in any respect (TechJury).
  2. The hottest monetization technique for bloggers is Google AdSense, adopted by internet affiliate marketing. However, for high-income bloggers, AdSense ranks third; bloggers are 2.5 occasions extra more likely to promote their very own services or products than use AdSense (GrowthBadger).
  3. Bloggers make the overwhelming majority of their earnings from advertisements, affiliate merchandise, sponsored product critiques, their very own merchandise, and on-line programs (RankIQ).
  4. 45% of bloggers who earn over $50,000 per yr promote their very own services or products, whereas solely 8% of lower-income bloggers do this (GrowthBadger).
  5. 72% of bloggers making $2,000+/month use both Mediavine or Adthrive as their advert administration firm (RankIQ).
  6. Blogs are answerable for round 40% of all writer commissions within the U.S. (Awin).
  7. The most worthwhile area of interest is the meals weblog area of interest. Food bloggers have the best median month-to-month earnings ($9,169) as in comparison with bloggers from all main niches (RankIQ).
  8. The niches which have the best share of blogs with over 50,000 month-to-month periods are meals (42.8%), way of life (13.3%), and journey (10%) (RankIQ).
Bar chart showing breakdown of different types of content marketing bloggers earning over $50K/year and lower-income bloggers do, respectively

Blogging size and frequency statistics

How lengthy ought to your weblog posts be? How typically do you have to publish? When do you have to publish? These are questions bloggers all the time wish to know.

  1. Engagement begins to drop for posts with a studying time longer than seven minutes (Medium).
  2. 73% of individuals admit to skimming weblog posts, whereas 27% eat posts totally (HubSpot).
  3. 75% of the general public prefers studying articles beneath 1,000 phrases (Contently).
  4. The common weblog submit takes simply over 4 hours to jot down (Orbit Media).
  5. The common weblog submit is 1,416 phrases (Orbit Media).
  6. About 50% of bloggers publish weekly or “several posts per month” (Orbit Media).
Bar chart showing from 2014 to 2021, time taken to write a blog post has increased. In 2021, bloggers reported taking 4 hours to write a post

As competitors intensifies, bloggers have to create higher-quality content material. Check out these statistics on content material codecs and high quality.

  1. Quality of content” is rated the #1 most necessary success issue amongst all bloggers. However, higher-income bloggers put far more emphasis on selling their content material than lower-income bloggers do (GrowthBadger).
  2. The majority of bloggers add round two to 3 pictures per weblog submit (Orbit Media).
  3. 41% of bloggers are conducting and publishing authentic analysis (Orbit Media).
  4. Only 26% of bloggers work with editors (Orbit Media).
  5. The commonest complaints about content material—too wordy, poorly written, or poorly designed (Adobe).
Bar chart showing small minority of bloggers create highly visual content

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” — David Ogilvy

  1. Very long” headlines (14–17 phrases) outperform brief headlines by 76.7% when it comes to social sharing (Backlinko).
  2. Headlines with a query mark get 23.3% extra social shares than non-question headlines (Backlinko).
  3. 91% of bloggers write just a few headline drafts (round six) earlier than publishing (Orbit Media).
Bar chart showing long headlines correlate with increased social sharing

To get passive, constant visitors to your weblog, you must make sure the content material ranks in the various search engines.

  1. 68% of on-line experiences start with a search engine (BrightEdge).
  2. 90.63% of pages get no natural search visitors from Google (Ahrefs).
  3. Only 5.7% of pages will rank within the prime 10 search outcomes inside a yr of publication (Ahrefs).
  4. The common web page within the prime 10 is 2+ years previous (Ahrefs).
  5. The common top-ranking web page additionally ranks within the prime 10 search outcomes for practically 1,000 different related key phrases (Ahrefs).
  6. Generally talking, the extra backlinks a web page has, the extra natural visitors it will get from Google (Ahrefs).
  7. There’s no correlation between Flesch Reading Ease scores and rating positions (Ahrefs).
  8. 71% of bloggers say search engine marketing is an important supply of visitors (Orbit Media).
  9. 85% of bloggers are doing key phrase analysis (Orbit Media).
  10. Bloggers who earn over $50,000 per yr are likely to put a variety of emphasis on search engine marketing. Their #1 visitors supply is usually Google natural search; additionally, in comparison with lower-income bloggers, they’re 4.3 occasions as more likely to conduct key phrase analysis (GrowthBadger).
  11. 71% of bloggers are updating previous content material (Orbit Media).
Pie chart showing 90.63% of pages get no organic traffic from Google

Blog advertising statistics

Your weblog can’t go “viral” in a single day. It must be found, promoted, and marketed.

  1. Only one-third of bloggers recurrently verify their blogs’ visitors analytics (Statista).
  2. Social media is the preferred channel for driving weblog visitors (Orbit Media).
  3. 70% of bloggers who earn over $50,000 per yr say they’re lively or very lively promoters of their blogs in comparison with solely 14% of lower-income bloggers (GrowthBadger).
  4. Bloggers who collaborate with influencers get higher outcomes (Orbit Media).
  5. Bloggers who earn over $50,000 per yr from their blogs are over twice as more likely to give attention to getting electronic mail subscribers as in comparison with lower-income bloggers. They additionally use 343% as many email-collection strategies as lower-income bloggers (GrowthBadger).
  6. 97% of bloggers promote their weblog posts by way of social media, and 66% use electronic mail advertising to direct individuals towards their content material (Statista).
Bar chart of how bloggers drive traffic to their content where 90% use social media

Blogging and social media statistics

Social media is seemingly the preferred channel for driving weblog visitors. How are you able to optimize for this channel?

  1. 1.3% of articles get 75% of the social shares (Backlinko).
  2. The superb content material size for maximizing social shares is 1,000–2,000 phrases (Backlinko).
  3. There’s no “best day” to publish a brand new piece of content material. Social shares are distributed evenly amongst posts printed on completely different days of the week (Backlinko).
Bar chart showing ideal content length for maximizing social media shares is 1K-2K words

Guest running a blog statistics

Guest running a blog is alive and effectively, and it’s nonetheless an effective way to amass hyperlinks and be uncovered to a big viewers.

  1. The common price of publishing a paid visitor submit is $77.80 (Ahrefs).
  2. 50% of bloggers carry out outreach for visitor posts to 10 or fewer contacts a month, whereas 7% of them pitch to 100 or extra blogs per thirty days (ReferralRock).
  3. 60% of bloggers write one to 5 visitor posts per thirty days (ReferralRock).
  4. 87% of bloggers provide you with visitor submit concepts themselves, however solely 52% of them do the precise writing (ReferralRock).
  5. 93% of editors plan to publish the identical quantity of visitor content material or extra (Influence & Co.).
Bar chart showing what guest posters do. Most come up with ideas, do the outreach and prospecting

Final ideas

Want to be taught extra about running a blog and content material advertising? Get began with these guides:

Do you’ve gotten different fascinating statistics to share? Let me know on Twitter.

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