Powerhouses for SEO and marketing in 2021

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30-second outline:

  • Reddit is the most popular site from the US while Quora includes a DR of 91
  • These variables result in opportunities to build your brand’s internet presence and boost your E-A-T reputation
  • This detailed manual can help you make the most of Quora and Reddit advertising

Get prepared to make the most of these tools which two-third of marketers and SEO specialists miss out on. We’re talking about Quora and Reddit Marketing and you are going to understand how they could bring a lot of worth to your enterprise.

Raising brand awareness, driving traffic, and diversifying your link profile with traffic that is useful — all that’s more than viable using the correct, out-of-the-box strategy.

Let’s dive right in and have a peek at the pros, cons, and also everything involving regarding the advertising of your site on Reddit and Quora.

Content generated in partnership with Crowdo.

What makes these two strong strategies for SEO and promotion?

According to Alexa, Reddit is the most popular site in the usa, surpassing even Wikipedia. It’s a community-based platform using 130K+ niche-based subreddits brimming with exceptionally active users.

Although distinct from Reddit with regard to construction, Quora is both worthy of entrepreneurs’ interest. It’s a Q&A system using a DR of 91, which makes it a highly trusted resource, often revealed in SERP.

Both platforms have rigorous moderation and higher content criteria, meaning no spamming or self-promotion is permitted. Google is understood to prefer links from blank unspammed tools, which explains the reason why backlinks from both of those platforms will be helpful for your backlink portfolio.

Apart from this, enlarging your brand’s online presence is essential for the EAT Google algorithm. ) This is aimed to provide customers with relevant, and helpful details.

This is where Quora replies and Reddit remarks and articles get involved. Submitting informative and helpful answers can get you in your advertising plan, but let us first begin with some concept.

Are backlinks from Reddit and Quora helpful for SEO? )

Many SEO experts do not believe Quora and Reddit viable resources for link-building since the connections coming from these types of platforms are nofollow.

Taking into consideration the myth concerning the uselessness of nofollow connections — nofollow translates into no-good for them.

This Truth isn’t hard to clean:

  1. Your backlink profile appears suspicious to Google along with other search engines when it comprises dofollow links entirely. Diluting it using great nofollow links enables creating an organic-looking and diversified hyperlink profile.
  2. Google perceives nofollow links as “hints,” so that they still have a beneficial impact on your advertising. Even Google’s John Mueller supported it, simply have a peek at the discussion below.

John Mu on backlink building on Quora

How to get the maximum from Quora: A step-by-step manual

1. Create a well-thought-out user profile

A detailed and correctly ordered user profile is vital for Quora. Your profile must look trustworthy to your replies to be considered precious and contained in the feed. Here are a few points you want to comprise:

  • Fill outside the “About me” segment with advice about you and your job. Don’t shy away from moving into specifics if it can actually benefit your credibility as a professional. But bear in mind that just 50-character-worth of text, such as your title, will be displayed above your own answers. So be sure that you make them count.
  • List your areas of experience by picking them in the “Knows About” section. Expert answers are deemed more precious from the Quora algorithm, which subsequently increases the possibility your replies will get in the feed and will not be collapsed.
  • Link your social networking accounts from the Settings section. Verified social networking accounts include trustworthiness and also make it simpler to associate with you.
  • Add credentials

You can copy them in the LinkedIn profile or fill them out and include more information. “Credentials” is the component of your profile where you could add hyperlinks to your own portfolio, info about past businesses you worked for, your educational history — whatever which may make people think that you’re really an authority in your area.

  • Upload a very clear and friendly picture of your self

Profiles using a photograph instill more confidence and therefore are more relatable for different users. Try to prevent funky images or images.

Building a profile on Quora

2. ) Find appropriate, niche-related queries

Now your profile is set up and seems great, it is time to get down to business and find pertinent questions to showcase the experience and skills you have mentioned.

Start with outlining any key words, relevant to a market. You can do it yourself or you may use a key word generator tool such as SEMRush or Ahrefs.

You can choose questions with the most viewpoints since they are exhibited from the feed and receive a great deal of focus or move for unanswered questions and score a much greater opportunity to get in the best place.

Finding Q&As in Quora

3. Write informative, source-rich, useful replies

Your replies on Quora should be enlightening and answer the question right — include data, references, images, and other websites which could help illustrate your points and provide a much better insight to the subject you are covering.

The Quora algorithm filters out irrelevant answers and collapses them. The more specialist and comprehensive your response is, the greater the possibility it gets displayed in the feed and also will not get collapsed.

As to the amount of the response — brief answers typically don’t seem authoritative and enlightening. The optimum duration of your response needs to be between 1500 — 2000 personalities, at least that’s what we think at Crowdo.

4. ) Format your replies in an attractive manner

Formatting your response is crucial for making it seem professional and simple to comprehend. No matter just how much effort you have poured into your response and previous research — should you compose a wall of text, then it will not do.

Answers such as those do not find sufficient upvotes and are for the most part ignored by the audiences. Use all formatting means essential to produce your response as attractive as possible: bullet points, proper headings, quotations — all it will help your text seem clean, engaging, and comprehensible.

5. ) If you employ somebody else’s content indicate the origin

Plagiarism is a huge no-no on Quora, and it may get you banned. If you employ somebody else’s content to emphasize/illustrate/prove your stage — consistently indicate the origin.

6. ) Link for a site obviously

Although Quora allows self-promotion, it does not imply you could intentionally abuse it. Clickbait names are frowned upon Quora, and the exact same holds for apparent begging for clicks, such as “Check out my awesome website!”.

The connection to your site has to be inserted into the text and then correspond with this circumstance.

For example, it is possible to present it as a tool that offers additional detailed advice: “This detailed overview of best digital marketing practices might come in handy to you.”

7. ) Use authoritative sources to improve and add power to your response

Answers using one link to your site look suspiciously promotional and do not exude confidence. Try like other topic-related, useful links from authoritative and dependable sources such as Wikipedia, Reddit, YouTube, or even others.

It will include a professional touch for a response and raise its value to the reader.

Using authoritative sources

How to prevent collapsed answers?

Sometimes, even if you followed the Quora guidelines into the letter, then your response could get collapsed.

collapsed answers

The motives may vary, in the error in the algorithm which may be adjusted by writing a service ticket to a error on your part. Let’s have a peek in the most frequent reasons why responses become dropped:

Your user is lacking trustworthiness

If you have not indicated your area of experience, skipped the credentials and bio description, the Quora algorithm might exude you unfit to answer specific questions as a result of absence of trustworthiness of your profile.

Your replies are not valuable to the writer of this query

Make certain you clearly say the reply to this query.

Posting long text partitions comprising no definitive response and brimming with insignificant links helps nobody.

You’re overlinking

A frequent mistake among people who just begin working with Quora would be to write as many answers as possible and cram all of the links they could consider in their replies.

You must establish yourself as a trusted contributor initially, show your experience and just then strategically insert hyperlinks into your answers. Start with composing 20+ useful and enlightening answers with no links.

Your replies are lacking interaction from different customers

If that the Quora algorithm finds your replies don’t have any opinions or upvotes, it could deem them unworthy of demonstrating and collapse them.

The perfect way is to attempt to gain the readers as far as possible and find this societal grip.

The instead “grey” way is to utilize other Quora profiles to upvote your response and boost the opinion count.

The strategy you choose is entirely up to you.

Product/agency marketing Reddit: All around Reddiquette and Karma

Being a community-based platform, Reddit compels you to arrive at the audience and put real value to the content you create and discuss. On Reddit, you ought to be part of the community if you would like to be successful.

Before submitting something, you want to “get the feel” of exactly what each community is all about and tailor the material that you contribute to be consistent with the habits of each and each subreddit.


An great way to begin your promotion effort on Reddit would be to learn its fundamental principles, aka Reddiquette. Let’s have a glance at the principal ones:

  • Don’t rush into submit — Easy does it

Reddit algorithm and moderators take into consideration your profile age and ability, aka Karma (more on this later). If you dash to article right after you enrolled and have not even researched the subreddit you’d love to post on — it is a sure bet your article will be eliminated.

Upvotes and downvotes are utilized on Reddit to show admiration or displeasure with articles or comments. Submissions together with the greatest upvote score increase towards the top and might even hit the front page — the holy grail of Reddit. Begging to get upvotes is considered to be a “big no”.

  • Don’t rely upon reposting

Reposting is a frequent bane on Reddit and entails sharing the material of any sort, images, gifs, videos formerly shared with the first poster on a different subreddit. In flip side, it is stealing for upvotes.

In some situations, the content is reposted to numerous subreddits if it is very important for everybody, and also the more people see it, the better. But from the huge majority of instances, it is a dishonest manner of getting Karma points.

  • Don’t junk with useless remarks

Comments in threads are an ideal place to assist the OP (original poster), provide guidance, joke about, provide some hints. Users discuss links and supply invaluable insights here.

You may utilize the comment section to your benefit and compose useful answers with a URL to your site.

However…sometimes people simply talk about the connection. Comments like those are tremendously annoying and deliver no significance to the dialogue. They are normally eliminated by moderators and will probably result in a shadowban (more on this in a little ).


Karma is a Redditor’s score dependent on the amount of upvotes from downvotes their articles and comments obtained. In flip side, Karma is basically the manifestation of the consumer’s standing and a trustworthiness index.

Some subreddits do not allow submitting content in case one’s Karma score is reduced. That’s why it is vital to devote some time browsing the subreddits, knowing the principles, types of articles welcomed in every one of your target communities, and leading useful and interesting content.

It’s a frequent error among new users to hurry into posting without a Karma and add hyperlinks in addition to that. If you do this, there is a really large possibility your post will not pass the moderation and will probably be deleted.

And here comes the shadowbanning we mentioned previously.   It suggests the articles you publish are visible only for you. Shadowban can be used to filter out promotional articles and remarks that are created solely for self-advertising functions.

Marketing on Reddit: Some floor rules

Keep in your mind that every subreddit is a close-knit community protective of its own customs, principles, and civilization. The one thing communities have in common is that the complete hatred towards people whose sole goal is self-promotion.

Imagine it as a gathering of friends talking things that they enjoy, which one man suddenly begins to brag about some irrelevant company and its advantages. It’ll obviously frighten everybody and receive your profile prohibited.

Let’s look at how to approach marketing on Reddit exactly the ideal manner:

  • Grow your Karma by distributing content that is useful

Learn that the intricacies of each subreddit and bring content individuals of their subreddit prefer to see. The more engaging, more valuable articles you post, the longer Karma you’ll create.

The sure-bet subreddits to cultivate your own Karma are r/aww — for adorable pics of creatures (nobody downvotes them ), r/AskReddit — in which you can inquire literally about everything and anything, or r/explainlikeimfive/ — a friendly and helpful community which seldom downvotes the most ridiculous questions.

Remember your entry history is visible to everybody, and a few Redditors make it their purpose to experience the full entry history of the individual to find out whether there is a sign of these being an advertiser.

  • Once again, do not go mad with putting hyperlinks

It’s not a commonly known fact, but just one in ten of your entries can have a hyperlink to appear natural and be taken — that the rest ought to be contributed with no hyperlinks, be it articles or comments.

This ratio is aimed at making you donate more than you require, maintaining the advantage of the community above all else. If you exceed this ratio, you are going to be instantly suspected of self-promotion and receive a shadowban.

Long story short, be a friendly neighbor rather than a salesperson.

Avoid excessive linking


Marketing on Quora and Reddit requires a great deal of effort and time, but the rewards for SEO (in terms of increased traffic to your site and backlink portfolio diversification), brand awareness, and finally sales increase are equally striking.

Given that the degree of work, competence, and tools required for successful advertising on those platforms, experienced entrepreneurs leave this job to seasoned professionals such as Crowdo, that provide a standalone Quora and Reddit Promotion Service.

That said, hopefully, you have just found two unexplored advertising channels and have a clue of how to approach these sensibly!

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