Six content ideas to supercharge your marketing in 2021

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30-second abstract:

  • Keyword analysis is on the coronary heart of understanding the place your online business stands and what your end-users anticipate
  • Surveying or monitoring your analytics is an effective way of listening to your prospects or readers for efficient content material concepts
  • Seasonality is an effective way to seek out contemporary content material concepts by discovering angles the place your major matter overlaps with seasonal pursuits
  • Collaborate and meet actual individuals – use each alternative (occasions, meetups, stay classes) to speak to individuals and hearken to what they’d be eager about consuming
  • Use “question research” to grasp the present data gaps out there
  • Re-package your outdated, better-performing content material into new (up to date) property

If you are feeling like every thing has already been written and you don’t have any thought what else you possibly can write about, listed below are six content material concepts for you that assist you give you useful and interesting content material this 12 months:

1. Use new key phrase analysis instruments

Keyword analysis is not only for search engine optimization! They can provide you in-depth perception into your viewers’s pursuits, questions, and struggles. Research and tackle them in your content material.

The secret’s to attempt a brand new device sometimes. Why? Each device makes use of a special knowledge supply or a special output or a special technique to set up these key phrases. Any of those might be sufficient to provide you a number of content material concepts.

Luckily, we’ve fairly a couple of instruments to select from.


This device will provide you with just about every thing you want to create matter checklist. Or at the very least level you in the precise route. Look on the left-hand channel to seek out in style ideas round your principal matter and construct your content material round these!

Source: Screenshot by the writer

Kparser gives a premium model for $69 a month however I’ve at all times been utilizing its free model which is nice! permits entry to a number of knowledge sources, together with Google, Youtube, Amazon, Instagram, and Twitter.

Amazon keywords - content ideas for marketing(Content concepts sourced from Amazon)

Source: Screenshot made by the writer

The device will provide you with a number of concepts without spending a dime however to see every key phrase evaluation, you want to improve to one of many listed plans.

Answer the Public

This one you could not have heard of. It encompasses a man referred to as ‘The Seeker’, who impatiently awaits your questions. You put in key phrases or phrases, he suggests some fascinating matters.

Apart from being an excellent key phrase analysis device, this one can also be nice for query analysis (see my #5 tip on the checklist!) Using other ways to group and set up your key phrase lists will probably uncover extra concepts. These grouping strategies embody keyword clustering and semantic analysis.

Answer the PublicSource: Screenshot by the writer

Answer the Public is freemium and comes at $79/month minimal when you pay for a 12 months, however frankly I’ve by no means needed to improve because the free model is just superior!

2. Turn to your precise prospects for concepts

You know who you really want to hearken to. Correct, your present and future prospects. You need your content material to make a distinction to your backside line, not simply deliver your phrase on the market, irrespective of if anybody is there listening or not.

You don’t simply wish to be heard, you wish to be heard by your target market.

You may even gamify that course of by build up your surveys with visualization instruments, listed below are some extra tips on that.

You can provide mixture of generic questions (like, ask about their way of life) which might assist you construct up your prospects’ personas and goal them higher. Then come your brand-specific questions:

  • “What questions did you have when browsing our services?”
  • “Were they sufficiently covered on the site?”

The latter will assist you enhance your web site efficiency too.

The cool factor is that additionally, you will be capable of use your survey leads to web site content material and articles, making your web site intent-rich, reliable, and linkable.

It’s additionally a clever thought to arrange a well-defined routine that will help you file your prospects’ questions as they arrive. This will assist you in each content material planning and social media objectives.

Slack is a pleasant device to assist your in-team communication and idea-sharing. Simply arrange a separate Slack channel and encourage your buyer and help staff to ship your prospects’ questions there as quickly as they arrive throughout any.

Using your net analytics is one other technique to hearken to your prospects and readers. Finteza is a superb answer to raised perceive which content material and on-page parts your web site customers reply to finest. It helps a wide range of occasions together with mouse-overs, clicks, and downloads permitting you to measure which content material does a greater job partaking your readers:

Conversion funnels and content's role in itSource: Finteza

3. Take seasonal traits into consideration

There are holidays and seasonal traits to incorporate in your content material editorial plans. When you catch a pattern, there’s at all times an enormous enhance of interactions, new followers, and clicks.

Using seasonal trends to create content ideas Source: Screenshot by the writer

The wonderful thing about seasonal traits is that you would be able to plan your editorial calendar months prematurely as a result of they’re straightforward to foretell and repeat yearly. This means you’ll be capable of re-use your calendar as a reference level to construction your seasonal content material technique and improvise for optimum success.

Simply sit down and plan your content material property for upcoming large holidays, seasonal occasions like spring cleansing season, summer time holidays, Amazon Prime Day, and different noteworthy days which are related to your goal prospects.

Editorial calendar for roadmapSource: Screenshot by the writer

You can use Google Spreadsheets to create your content material roadmap. To higher deal with ideation and get extra impressed, I often begin with planning my seasonal content material utilizing a printable calendar which you’ll be able to simply find using these steps.

There are useful calendar apps that may even combine into WordPress to maintain monitor of these holidays you could wish to embody in your social media editorial plan.

You can schedule social media updates so far as one 12 months forward to ensure there’s at all times one thing going in your model channels irrespective of how busy you get.

4. Get out into the world

We generally tend to search for our inspiration on-line as a result of we’re concentrating on an internet-based viewers, which is completely comprehensible: you possibly can uncover so many great matters on the internet. It simply isn’t the one place we will look and purely looking on-line really limits our scope, and so our returns.

The hottest piece of content material is one which comes from the actual world. People love private tales!

Go out into the actual world. Seek out occasions in your trade, or issues which are tangentially associated. Discover how on a regular basis experiences connect with your area of interest and use your social media channels as a platform to clarify and share with others.

Get out of our on-line world and into meet-space!

A great way is to have interaction together with your area people (now in a secure and socially distanced manner!)

This serves as an effective way to grasp the heartbeat of your viewers/goal prospects, their intent, and private experiences that impression their choices. Plus, you additionally earn an opportunity to introduce new individuals to your model.

You may join with different native manufacturers, companies, and enterprise house owners and probably work out some matter concepts that manner.

5. Find out what persons are asking on-line

Question analysis gives a couple of necessary advertising and marketing alternatives:

  • Questions provide you with a number of perception into what your target market is battling and learn how to finest assist them
  • Questions are your finest content material ideation supply
  • Covering area of interest questions on-line opens up extra natural search visibility alternatives together with getting featured and rating in “People Also Ask” outcomes
  • Asking a query on social media is without doubt one of the most necessary methods to extend your social media engagement as a result of at any time when they see a query mark, individuals have that pure reflex to cease and discover a solution

So ask questions on social media usually and interact with solutions you obtain.

If you might be open to attempting instruments to bolster this train, Text Optimizer is a brilliant choice. All you Just sort your key phrase into its “Topic Ideas” part and it’ll generate an inventory of matter concepts for you:

Questions for research and content creationSource: Screenshot by the writer

Every query is rated primarily based on how many individuals are trying to find it and what number of websites are protecting it – supplying you with a transparent evaluation of demand vs competitors which informs your determination making.

The device is paid and I’m not conscious of any options. But the nice factor is, query analysis might be principally free. You will get some content material concepts with out the necessity to pay or register an account.

Quick tip: If you put in their Google Chrome extension, most of that evaluation will come without spending a dime so long as you utilize Google Chrome.

Source: Screenshot by the writer

6. Learn the artwork of content material re-packaging

Right off the bat, re-packaging content material goes to be the very best weapon in your arsenal. It takes what you have already got and makes it stretch, getting extra out of each piece you write. Lots of these prolific writers are utilizing this tactic, albeit at its excessive. That is how they handle to get a lot out with out others writing for them.

So what does re-packaging content material entail? It is creating new content material straight from the outdated. Some methods to try this are:

  • Collecting articles into an book to provide away in your web site (As a bonus, this could additionally make an excellent lead magnet!)
  • Creating a webinar with the data you could have written
  • Turning your content material collection right into a (mini) e mail course
  • Creating newsletters
  • Recording a podcast with the outdated publish content material
  • Shooting a video with the outdated publish content material
  • Converting information from posts into infographics
  • Making a Slideshare presentation with condensed slides
  • Writing new posts primarily based on small particulars talked about in outdated posts which were expanded

These are just a few examples, however you get a basic thought. A chunk of content material ought to by no means stay by itself with out some type of recycled merchandise popping out of it.

Looking at that checklist of concepts for re-packaging outdated content material, did any of them stand out as types of media you could have by no means tried earlier than? It could also be time to begin increasing what you create and produce one thing model new.

This will entice a brand new form of viewers, one that’s drawn to the media in query. Do you often write weblog posts? Start making infographics or movies. Never completed a Slideshare slideshow? Consider it now, and see if it will get any bites.

You will be capable of recycle your content material higher this manner, and it’ll maintain you from being burnt out. That will inevitably have an effect on the pace and high quality of your content material creation.

Content ideation isn’t straightforward and furthermore, it’s a steady battle. Let’s hope these concepts will get you out of that author’s block!

Ann Smarty is the Founder of Viral Content Bee, Brand and Community supervisor at Internet Marketing Ninjas. She could be discovered on Twitter @seosmarty.

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