Steal Our SEO Specialist Job Description Template

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web optimization specialists are entrepreneurs who’re answerable for bettering an internet site’s visibility in natural search outcomes. If they’re working in an company slightly than in-house, they could tackle this duty for a number of shoppers’ web sites.

Sounds like somebody you’re attempting to rent? We’ve received your again.

We scoured well-liked hiring portals like LinkedIn and Indeed for commonalities in web optimization Specialist job descriptions. Then we requested 15 web optimization hiring managers—each company and client-side—to see if these duties, expertise and necessities resonated with them. From their solutions, we created a job description template.

Without additional ado, right here’s the template.

web optimization specialist job description template

[Company name] is searching for an web optimization specialist that may [brief description of what they’ll be doing].


  • Perform key phrase analysis and aggressive evaluation
  • Understand and implement technical web optimization audits and adjustments
  • Execute on-page optimizations
  • Implement adjustments in content material administration programs (CMS)
  • Manage content material manufacturing by planning content material calendars, managing writers (or collaborating with content material writing groups), and supporting them on web optimization
  • Devise and execute strategies to trace, report, analyze and enhance web optimization efficiency
  • Collaborate with web optimization managers and different in-house advertising groups
  • Collaborate with builders and product groups to implement essential options and adjustments
  • Develop new web optimization exams and methods
  • Present and talk web optimization methods and initiatives to shoppers and/or inside stakeholders
  • Serve as the important thing web optimization skilled/advocate
  • Keep up-to-date with newest web optimization traits, methods and algorithm adjustments


  • 2+ years of expertise working in web optimization
  • Good understanding of web optimization finest practices
  • Passion for web optimization and web advertising
  • Ability to create, justify, talk and implement web optimization methods throughout groups and exterior companies
  • Data-driven and analytical mindset
  • Attention to element
  • Project administration expertise


  • Experience working with web optimization instruments together with Google Search Console, Google Analytics, Ahrefs, and Screaming Frog
  • Experience with and/or understanding of code (e.g., HTML, CSS, JavaScript)
  • Experience with and/or understanding of different advertising channels (e.g. PPC)
  • Experience working with well-liked CMS’ (e.g., WordPress)
  • Experience with technical web optimization
  • Excellent writing expertise

Want a template of this job description? Make a replica here.

The template is merely a place to begin. It’s not gospel. Depending on whether or not you’re an company or an in-house staff, the actual web optimization specialist you’re searching for will differ. Add or take away objects from every part as you want. If a talent from the “desirables” part is essential within the position you’re hiring, then shift it to the “Requirements” part.

Beyond that, listed below are some extra suggestions.

1. Add a quick description of your organization

Don’t count on individuals to know what your organization is about. Give a quick description of what your organization does. You can add this half proper in the beginning, earlier than your description of the job.

Usually, corporations embrace their model’s mission assertion.

If you suppose your mission and imaginative and prescient provides worth, be happy to incorporate it. However, attempt to keep away from the company jargon. KlientBoost’s job description provides a great instance of how to do that properly:

They know that new hires are involved over the corporate’s tradition. So, slightly than an empty slogan created by C‑suites of their once-a-year vacation retreat, they addressed the primary concern immediately.

2. Give clear directions on the way to apply

The purpose of hiring is to not get as many candidates as potential. It is time consuming to need to sieve by way of tons of resumes.

Instead, it is best to give attention to discovering related and certified individuals. A great way to do that is to incorporate the way you’d like them to use. This will dissuade lazy job candidates whose solely technique is to mass mail their resumes.

For instance, in our job itemizing, we particularly said what we wish our candidates to do.

3. Give the most effective candidates a cause to apply

Every firm needs to rent A‑gamers. But there aren’t lots of them to go round. So, it’s important to inform these candidates why they need to select you over different corporations.

This often means speaking about wage and kind of advantages your organization provides. However, it’s not restricted to that. You can reiterate your organization’s mission, introduce the corporate tradition, speak about time and/or location flexibility, and so on.

For instance, that is how Perfect Keto does it.

How we created the job description template

We began by searching for commonalities amongst web optimization Specialist job descriptions on well-liked hiring portals. This wasn’t a scientific course of by any means; we did it by eye. Then we created a survey primarily based on these patterns and despatched it to twenty web optimization hiring managers. 15 replied.

The survey was break up into two sections:

  • Responsibilities
  • Skills and necessities

Let’s take a more in-depth have a look at the responses.


In this part, we offered web optimization hiring managers with 19 of the commonest duties from web optimization Specialist job descriptions. Then we requested whether or not or not every of those can be a day-to-day duty for his or her ‘SEO Specialist’.

Here are the outcomes.

To nobody’s shock, commonplace web optimization duties like key phrase analysis, on-page web optimization and technical web optimization are a part of the anticipated day-to-day duties. So are different key duties like collaborating with different groups (particularly content material groups), reporting, presenting web optimization methods and proposals to inside/exterior stakeholders, and creating new web optimization exams.

Keeping up-to-date with the newest trade information and traits can also be an anticipated a part of the job. However, web optimization specialists aren’t anticipated to create content material and construct hyperlinks.

Of course, we didn’t presume to know all the pieces so we added a query:

Are there different roles and duties you’d like so as to add that aren’t on this record?

While a few individuals gave extra particular examples of duties, I assumed this reply from Jessica Levenson was value highlighting:

Honestly, it’s a skillset. I would like somebody that’s curious. They don’t need to have all the talents, they need to be prepared to be taught and be perpetually curious.

Jessica Levenson

Skills and necessities

In this part, we offered the web optimization hiring managers with 15 of the commonest expertise and necessities from web optimization Specialist job descriptions. We then requested if these expertise had been crucial, considerably essential or not essential to them in the event that they had been hiring a ‘SEO Specialist’.

Here are the outcomes.

Interestingly, we are able to see that the talents that almost all, if not all respondents, agreed on are comfortable expertise (e.g., consideration to element, data-driven mindset, communication) or angle (e.g., ardour for web optimization and web advertising).

As Jessica Levenson added,

Aptitude over expertise is all the time my stance. I can educate anybody web optimization offered they’re prepared and in a position. On the flip aspect, I can not untrain robust personalities or an unwillingness to be taught.

Jessica Levenson

Of course, that doesn’t imply that onerous expertise aren’t required. The respondents nonetheless agreed {that a} good understanding of web optimization finest practices, good technical web optimization expertise and prior expertise within the web optimization trade is most well-liked.

How a few years expertise do hiring managers search for, precisely? Most of them stated a minimal of two+ years.

Besides years of expertise within the trade, most respondents additionally most well-liked that their web optimization specialist have some expertise with web optimization instruments.

Here’s what they stated after we requested which web optimization instruments specifically:

Finally, most of them stated “understanding code” was considerably essential. And listed below are the coding languages they stated had been essential.

Final ideas

Technical expertise are essential. But as a lot of the respondents highlighted, angle is much more essential. If you finally discover a candidate that’s coachable and has nice teamwork, however lacks sure exhausting expertise, don’t be afraid to take an opportunity on them.

Marketing expertise can all the time be taught to the correct individual.

If you’re studying this as a possible worker within the web optimization trade, don’t be disheartened. Almost all of them agreed {that a} faculty diploma and on-line certifications aren’t essential in any respect. That is in step with the experiences of most of us right here at Ahrefs too—a majority of the advertising staff maintain no {qualifications} in advertising.

Instead, give attention to cultivating the correct angle. Here’s what it is best to try to be good at, in accordance with Saijo George:

  • Ability to be taught and unlearn issues shortly;
  • Inquisitive thoughts;
  • Try and work out an issue, however when you can’t, it is best to be capable of ask for assist;
  • Willing to share your data and experience with the broader staff;
  • Above all, be a staff participant. None of the talents matter when you’re not a staff participant, as a lot of the expertise will be taught.

Whether by way of constructing your personal web site or an internship, with the right angle and a few expertise, you too have a shot at an web optimization specialist job.

Finally, I’d wish to thank these of us for serving to out:

Any questions or feedback? Let me know on Twitter.

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